Local Cable & Tune-In Advertisers Latch on to “The Walking Dead”

Local Cable & Tune-In Advertisers Latch on to “The Walking Dead”

While it is hardly a coincidence that “The Walking Dead” was launched on the night of Halloween four years ago, (and will kick off its Fifth Season premiere this mid-October), the fact of the matter is this post-apocalyptic, cable mega-hit hardly requires a tie-in...
2014 Major League Baseball Playoffs

2014 Major League Baseball Playoffs

VIAlytics With less than two weeks to go until the 2014 MLB Playoffs, the pennant races have tightened considerably with fans in Seattle and Milwaukee on the edge of their seats as their respective teams try to squeak into a final Wild Card playoff berth. And as for...
NBA Basketball: From Humble Origins to Worldwide Universal Appeal

NBA Basketball: From Humble Origins to Worldwide Universal Appeal

Who would have ever thought that a 30-year old Canadian, with a Phys. Ed. degree from Presbyterian College in Montreal, would one day immigrate to Springfield, Massachusetts, where he taught at the YMCA International Training School, and in order to occupy his unruly...