Local Cable Golf Programming in High Demand for First Half of 2014

Local Cable Golf Programming in High Demand for First Half of 2014

An analysis of internal Viamedia data through the first half of 2014 reveals heightened local advertising demand for golf programming (versus the first half of 2013). Overall, ad revenues increased 27% for tournament golf events that aired primarily on the Golf...

VIAlytics: Summertime NASCAR Racing Revs Cable Ratings

The “NASCAR Sprint Cup Series” (named for its present sponsor, Sprint) is THE stock car racing event of the year, running from February to November and encompassing a total of 36 races, culminating in the “Sprint Cup Championship” which was won last season by Jimmie...