VIAlytics: Cable Cures the Summertime Blues

Every time I look at a monthly primetime share chart for the 4 major broadcast networks, I can’t help recalling that old Eddie Cochran tune from the late 50s, and covered most famously a decade later by “The Who” at the Monterey Pop Festival:...

Programmatic: The Holy Grail Of Media-Buying?

Programmatic — who would have thought that such a simplistic concept could carry such implications to our industry at large. As it turns out, you can’t open a general business paper or a trade journal without reading about programmatic for Internet...