VIAlytics: Cable Cures the Summertime Blues

Every time I look at a monthly primetime share chart for the 4 major broadcast networks, I can’t help recalling that old Eddie Cochran tune from the late 50s, and covered most famously a decade later by “The Who” at the Monterey Pop Festival:...

VIAlytics: Cable Viewers in Time-Shift Mode: An Analysis of DVR Usage

Today we take for granted all of the varieties of TV ratings we deal with on a daily basis, such as Live, Live+ Same Day, C3, C7 etc., etc. But there was a time – not too long ago – when all these ways of counting how many people actually viewed would have...