VIAlytics: Golf’s Home Field Advantage

Quick: What warm-weather sport in August comes to mind when you think of a “Home Field Advantage”? Baseball, of course. But, Golf? Yes… Golf! An analysis of the U.S. PGA Championship — one of the four Major pro golf tournaments — has revealed a distinct...
Top Primetime Programming

Top Primetime Programming

Top cable primetime networks and telecasts for the week of April 28 – May 4, 2014. Click each to see complete list. Source: Rentrak,...

VIAlytics: Cable Shifting from ‘Frequency’ to ‘Reach’ Medium

Traditionally, cable has been viewed as more a “frequency” medium than a “reach” medium, although over time that perception has changed. The “frequency” label came about for several reasons, some more rational than others. When the ad-supported cable medium was...

VIAlytics: The NFL Draft Spikes Ratings

This Thursday (May 8th), marks the 79th annual NFL Draft which since its inception has gone from obscurity to a major media event. And, if there’s any doubt as to just HOW major it has become, look no further than its impact on ESPN’s ratings. The NFL has surely...